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Home / Managed Ops / For E-commerce
Industry: E-commerce & D2C

Managed operations for Indian D2C brands & e-commerce

24/7 monitoring on your storefront, checkout, payment gateways, fulfillment integrations. AI-driven anomaly detection catches incidents before customers notice. Sub-30-minute MTTR on our standard tier. Same playbook that took our anchor D2C client from 4.2-hour MTTR to 22 minutes and saved them ₹18 lakh/year in lost orders.

Book Free 15-min Call Request Ops Audit
4.2h to 22min
Anchor client MTTR
₹18L/yr
Typical downtime savings
99.9%
Uptime target
24/7
On-call coverage
The E-commerce Ops Problem

Your customers find broken checkout before you do. And by the time your developer gets to the laptop, ₹87,000 in orders is already gone.

Most mid-market D2C brands have decent tooling. Shopify Plus, PagerDuty licensed but ignored, alerts firing into a Slack channel nobody reads. The problem is not tools. It's operational discipline.

Managed ops is what changes that. Alerts get tuned so signal beats noise. Runbooks get written for every recurring incident. On-call rotation acknowledges within 5 minutes, mitigates within 20. AI anomaly detection catches slow-brewing issues 5-15 minutes before threshold alerts would fire. Your team stops firefighting and starts sleeping.

Anchor case study

Delhi D2C brand, 12-week transformation

~₹5L/day GMV. Was losing ₹18 lakh/year to downtime. Support tickets down 34%. MTTR from 4.2 hours to 22 minutes. Detection time from 34 minutes to 2.8 minutes. Payback under 8 weeks.

Read the full engineering case study

What We Take Ownership Of

Six areas of your e-commerce stack we run

Storefront & Checkout Uptime

Real-user monitoring on your storefront, checkout flow, product pages. Alerts on checkout success rate drops within 5 minutes. Rollback procedures pre-approved for critical failures.

Sub-3-min detection

Payment Gateway Operations

Health scoring across Razorpay, PayU, Cashfree, Stripe. Auto-failover when a gateway degrades. UPI, netbanking, card, wallet all monitored separately. DLR reconciliation nightly.

Multi-gateway resilience

Fulfillment & Logistics Ops

ShipRocket, Delhivery, Blue Dart, Unicommerce integrations. Order-flow monitoring end-to-end. Alerts on stuck orders, missing AWBs, sync failures with warehouse.

End-to-end order visibility

Incident Response

24/7 on-call rotation with 5-minute ack, 20-minute mitigate targets. Runbook-driven response for the top 15 recurring incident types. Post-incident reviews written and shared.

Sub-30-min MTTR standard tier

AI-Driven Anomaly Detection

Prophet-based order rate forecasts catch drops from silent failures. Log novelty detection surfaces new error patterns before they scale. Composite alerts group related signals.

Catches incidents 5-15 min early

Feature Enhancement & Bug Fixes

Structured development work within monthly hours envelope. Feature enhancements, bug fixes, technical improvements shipped without needing to hire additional developers.

20-40 hours/mo included

What would a 90-day ops audit find in your setup?

15-min call. Tell us your platform (Shopify Plus, WooCommerce, custom), daily GMV, current tooling and pain points. We come back with an audit scope and 90-day transformation roadmap in 48 hours.

Book Free 15-min Call
Pricing Tiers

Fixed monthly retainers by GMV tier

No surprise invoices. Every tier includes the Ops Pod time, tooling infrastructure, and monthly reviews.

Discovery
Ops Audit
Free (one-time, 90 days)
  • 90-day audit of monitoring + alerting
  • Baseline MTTR + incident breakdown
  • Written transformation roadmap
  • Cost projection for each managed tier
Start with audit
Foundational
Business-hours Ops
₹80,000/mo
  • Monitoring + alerting configured
  • Business-hours (9am-8pm) response
  • Weekly reports
  • 15 dev hours/mo included
  • Suits: under 500 daily orders
Get pricing details
Most popular
Standard
Full 24/7 Managed Ops
₹1,20,000/mo
  • 24/7 on-call rotation
  • AI-driven anomaly detection
  • Runbook-driven incident response
  • Monthly reviews + quarterly SRE assessments
  • 30 dev hours/mo included
  • Suits: ₹5L+/day GMV
Book a call
Enterprise
Dedicated Ops Pod
₹2,50,000+/mo
  • Dedicated ops pod (named engineers)
  • Custom SLA (sub-15-min MTTR)
  • Embedded on-call in your Slack
  • Peak-event playbooks (BBD, Diwali)
  • Custom dev-hours envelope
  • Suits: ₹25L+/day GMV or peak-heavy
Talk to us
FAQ

Questions D2C founders ask on every call

Monitoring your storefront + checkout + payment gateway + fulfillment integrations 24 hours a day. When alerts fire, our on-call responds within 5-10 minutes, follows runbooks to mitigate, and communicates with your team. Ongoing work also includes performance optimization, cost monitoring, security patching, third-party API contract changes, and monthly performance reviews with your leadership.

For a store doing ₹5-15 lakh/day in GMV, our Full 24/7 Managed Ops tier is ₹1.2 lakh/month covering Ops Pod time, monitoring tooling licenses (Datadog + PagerDuty + Loki), and quarterly SRE reviews. Our anchor D2C case study client saved ₹18 lakh/year in downtime + recovered orders on this tier. Payback typically under 8 weeks.

Yes. Shopify Plus is our most common environment (deep experience with Shopify Functions, Script Editor, checkout extensibility). We also work with WooCommerce, Magento, BigCommerce, headless Next.js / Nuxt storefronts, and fully custom Rails / Laravel / Node builds.

Yes. Peak-event readiness is a specialty. Load testing, capacity planning, dedicated on-call presence during event windows, pre-approved rollback procedures, and post-event postmortems. For repeat-event brands, we build a peak-event playbook that gets refined each cycle.

A single DevOps engineer costs ₹18-30 lakh/year fully loaded, needs vacation and sick coverage, and can only be on-call so many hours before burning out. Our managed ops gives you a team backing (multiple on-call engineers, SRE reviews, tooling infrastructure) for less than a mid-level salary. Below ₹5 lakh/day GMV, this is almost always the right economic choice.

Yes. Structured development for feature enhancements, bug fixes, and technical improvements is included in the retainer within a monthly hours envelope (typically 20-40 hours). Larger builds are scoped separately. This keeps velocity high without the client needing to hire additional developers for small work.
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Anchor Case Study: MTTR 4.2h to 22min

The engineering deep-dive on the transformation. 12 weeks, alerting redesign, on-call playbooks, AI anomaly detection.

Read case study

Stop losing orders to downtime you don't even see

Book a 15-min call. Tell us your platform, daily GMV, current tooling. We'll walk you through a 90-day audit scope with a projected transformation roadmap.

Book Free 15-min Call Request Ops Audit
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