Decipher
Get Started
India's Build-and-Run AI Studio · ISO 9001:2015

We build custom AI. Then we run it.

Chatbots that answer real questions on your data. RAG systems for regulated documents. AI agents that finish multi-step work. Predictive ML that actually ships. We've done it 11 times for our own products. We can do it for yours.

11 AI products in production
500+ systems operated
12 years, 96% retention
AI systems built and operated by Decipher
We build with OpenAI GPT-4o · Anthropic Claude · Google Gemini · Meta Llama · Pinecone · LangChain · AWS Bedrock · Azure OpenAI
The Uncomfortable Truth

Most AI projects don't survive production.

Gartner puts the number at 70–80% failure by production. The demo dazzles. The prototype impresses. Then someone has to pay the API bill, retrain when data drifts, patch when the model changes, and answer at 2 AM when the chatbot starts saying odd things. Most AI shops are gone by then.

We aren't. We've operated live systems for 500+ businesses since 2013. That's the reason we build AI too — because we already run the boring, hard, real part of software.

Where AI projects die Industry data
Never make it past demo31%
Die during production build27%
Break within 6 months of launch22%
Actually stay in production20%

Source: Gartner, S&P Global AI Experience 2025, industry averages.

Four Things We Build Well

Pick the one that fits your problem.

Each has a product we've already shipped. Real code, real users, real numbers.

Case: VakeelSaathi
AI Chatbots & RAG Systems

Search and answer questions on your own documents, policies, catalogues, or knowledge base. Every answer cites the source it came from. Zero hallucinations, because the model can only quote what you gave it.

Proof from VakeelSaathi:
RAG over 50,000+ Indian Kanoon judgments. 97% top-3 retrieval accuracy. Sub-500ms answer time. Every citation clickable to the source.
See how we build RAG
Case: Dcomply
AI Agents & Workflow Automation

Agents that finish multi-step work on their own. Read a 500-page regulation. Scan 51 data sources for PII. File a return. Triage a ticket. Cross-check a supplier. Then hand you what needs your decision.

Proof from Dcomply:
51 auto-connectors across S3, GDrive, Slack, Postgres, MySQL. India-tuned PII discovery for Aadhaar, PAN, GSTIN, UPI. Compliance filings on autopilot.
See how we build agents
Case: RealZent ShowUpAI
Predictive ML & Scoring

Models that predict what happens next. No-show risk before the appointment. Churn risk before the customer leaves. Lead score before the call. Demand forecast before the season. Real numbers, not vibes.

Proof from ShowUpAI:
Kills the 40% no-show problem in Indian real estate. OTP-verified site visits + broadcast reminders + risk scoring. Runs on every site visit RealZent tracks.
See how we build ML
Case: Fluxeta
Custom AI Copilots & Generation

Copilots inside your product. Content generation on your brand voice. Document AI that reads invoices, IDs, contracts. Voice bots on WhatsApp. If it can be described, we've probably shipped something close.

Proof from Fluxeta:
7-action AI writing studio inside a creator OS. Newsletter drafts, blog outlines, SEO tuning, image alt-text, translation, summarisation, hook generation.
Discuss your idea
How We Actually Work

Idea to production in 8–10 weeks.

One team, four stages. You know the cost and timeline before we start building.

1
Discover

Two calls. We look at your data, your workflow, your users. You get back a written feasibility doc with recommended model, stack, timeline, cost.

Week 1 · Free
2
Prototype

Working demo on your actual data. Two model comparisons so you can see the tradeoff. You test it before we commit to the full build.

Weeks 2–3 · ₹1.5–4L
3
Build

Production system with evals, security review, DPDP-aligned data handling, and the integrations you need. Deployed to your cloud or ours.

Weeks 4–8 · ₹6–25L
4
Operate OUR MOAT

Same team runs it. Model monitoring, cost control, evals, retraining when data drifts, incident response. This is what most AI shops don't do.

Ongoing · From ₹40k/mo
Book Your Free Feasibility Call

30 minutes. No sales script. You leave with a written blueprint.

Where Our AI Runs Today

Regulated Indian industries. Real workflows.

These are the sectors where our AI is already live in customer hands.

Legal & Judiciary

Case law RAG, judgment search, drafting copilot, court sync, WhatsApp bot. VakeelSaathi is live with lawyers and firms.

Compliance & Legal Ops

DPDP compliance, PII discovery, GST reconciliation, audit trail. Dcomply covers 80+ modules including DPDP, RBI, SEBI, ISO 27001.

Real Estate & Brokerage

ShowUpAI no-show scoring, RERA intelligence, property matching, WhatsApp property cards. RealZent runs brokerages across India.

Publishing & Creators

AI writing studio, newsletter drafts, blog outlines, SEO tuning, translations. Fluxeta powers Indian creators. Dpublish runs news sites.

Messaging & Voice

WhatsApp bots, SMS OTP flows, transactional voice, delivery monitoring. BookMySMS processes messages for enterprise clients.

Marketing & Analytics

Attribution, spend optimisation, creative performance ML, customer scoring. Dmetric is Decipher's marketing intelligence product.

Why Custom AI Beats Off-The-Shelf

ChatGPT is smart. It doesn't know your business.

Off-the-shelf AI has no context on your data, your rules, your customers, your regulations. Custom AI does.

Off-the-shelf ChatGPT / Gemini

Great at general knowledge. Bad at yours.

  • Doesn't know your product docs, contracts, or SOPs
  • Hallucinates freely because there's no ground truth
  • No control over what data leaves your walls
  • No integration into your CRM, ERP, or workflow
  • No accountability when it gets something wrong
Custom AI by Decipher

Trained on your context. Runs your rules.

  • Grounded in your data — RAG index, fine-tuning, or both
  • Answers cite sources. If it isn't in the source, it says so
  • Runs in your VPC or on-prem when data can't leave India
  • Wired into the tools your team already uses
  • We run it. If it breaks, our on-call fixes it
Common Questions

Things founders ask us on the first call.

Four things well: RAG systems (retrieval-augmented search over your documents), AI chatbots and copilots, AI agents that run multi-step workflows, and predictive ML models. Each one is anchored to a product we've already shipped. VakeelSaathi runs RAG over 50,000+ Indian Kanoon judgments. Dcomply runs 51 auto-connector agents across compliance data. RealZent's ShowUpAI scores no-show risk before every site visit.

Two reasons. First, we've shipped 11 AI products in production, so you can see the code running before you sign. Second, we don't hand over and disappear. Our operations team runs 500+ live systems, has done for 12 years, at 96% client retention — so we run the AI system after we build it. Most AI shops stop at handoff.

OpenAI (GPT-4o, GPT-4o mini), Anthropic Claude (3.5 Sonnet, Haiku), Google Gemini, Meta Llama for on-prem or private deployments. Embeddings: OpenAI text-embedding-3, BAAI BGE, or Cohere depending on language mix. Vector stores: Pinecone, Weaviate, pgvector. Frameworks: LangChain, LlamaIndex. Infra: AWS Bedrock, Azure OpenAI, self-hosted on GPU when data can't leave India.

Discovery is one week. Prototype on your data is two to three weeks. Production build is four to six weeks after prototype signoff. So most AI projects go live in eight to ten weeks total. Operations start day one after launch.

Feasibility call is free. Prototype phase is a fixed fee (typically ₹1.5–4 lakh depending on scope). Production build is ₹6–25 lakh depending on complexity. Monthly operations (24/7 monitoring, retraining, patches, model API costs) start at ₹40,000/month. You'll get a written blueprint with numbers after the feasibility call — no surprises.

Yes. VakeelSaathi handles legal drafting in 8 Indian languages including Hindi, Marathi, Tamil, Bengali, Telugu, Kannada, Malayalam, and Gujarati. We evaluate multilingual models for your use case — no one model wins everywhere in Indian languages, so we test before we commit.

Yes. We built Dcomply — India's DPDP Act 2023 compliance platform. Data residency, consent management, PII discovery across Aadhaar, PAN, GSTIN, UPI, breach notification, DSR handling. When we build AI for you, DPDP and sector-specific rules are part of the build, not an afterthought.

We run it. Our operations team has managed 500+ live systems since 2013. That includes model API monitoring, cost control, quality evals, retraining when data drifts, patching, incident response, and quarterly performance reviews. You get one team from idea to production to steady-state operations.

Have an AI idea? Book a 30-minute call.

No sales script. We'll tell you if it's a good fit for AI, what stack we'd use, what it costs, and how long it takes. You leave with a written blueprint you can share with your team.

Decipher Assistant
Typically replies instantly