Order confirmation on SMS + WhatsApp within 30 seconds. COD confirmation IVR that kills fake orders. Cart abandonment sequences approved for Meta marketing templates. Delivery OTP that never fails at the doorstep. Refund status updates that cut support tickets in half. Run by a team that ships their own SMS gateway (BookMySMS) at scale.
Every Indian D2C brand hits the same five failure points as they scale past 500 orders a day. Delivery OTPs miss the 15-second window at the doorstep and the courier marks the parcel undelivered. Fake COD orders sit in an unconfirmed queue because nobody built the confirmation IVR. Refund updates never reach the buyer so support handles the same "where is my money" ticket 200 times a week.
Then the sale day arrives. Big Billion Days, Republic Day, or an influencer drop pushes traffic to 40x normal. Your single SMS vendor throttles at 100 TPS. Half the order-shipped notifications get delayed by 4 hours. WhatsApp marketing templates get rejected because the template category was set wrong at submission. Someone in ops is manually re-sending failed OTPs from a spreadsheet at 2 AM.
Cart abandonment is the third quiet killer. Most brands set up a Klaviyo flow, get a few WhatsApp templates approved, run it for a month, then lose momentum because nobody owns the numbers. A properly instrumented cart recovery sequence on WhatsApp + email + SMS recovers 8 to 14 percent of abandoned carts. Left unattended, that number sits at 1 to 3 percent.
BookMySMS handles transactional and promotional traffic for brands running on Shopify, WooCommerce, Magento and custom OMS. We know the failure modes of Twilio, MSG91, Gupshup, Kaleyra and WhatsApp Business API because we route around them every day. Managed messaging for your store is the same playbook we already run for ourselves.
See BookMySMSPlaced, packed, shipped, out for delivery, delivered. SMS + WhatsApp with tracking link, courier partner, AWB number. Dedup logic suppresses SMS if WhatsApp was read within 10 minutes.
Under 30s from eventAuto-dial every COD buyer within 60 seconds. DTMF confirmation (press 1 to confirm). Unconfirmed orders retry twice, then flag for cancellation. WhatsApp fallback with tap-to-confirm button.
25-40% fake orders cutWhatsApp marketing template at 1 hour (soft nudge), 24 hours (discount code), 72 hours (final offer). Email backup for opted-out numbers. Coupon codes single-use, tied to session ID. Handoff to CS if high-cart-value.
8-14% cart recoveryEvery refund state change (initiated, approved, processed by gateway, credited) triggers a WhatsApp message with exact amount, reference ID and expected credit date. Payment gateway webhooks wired for Razorpay, Cashfree, Paytm, PhonePe.
40-60% fewer tickets6-digit OTP at delivery attempt, 10-minute expiry, single-use. Primary SMS route with 15-second timeout, then WhatsApp fallback, then voice OTP for weak-signal pincodes. Delivery status back to courier API.
99.4%+ delivery rateBig Billion / Republic Day / Diwali prep. Two pre-warmed SMS vendors, redundant BSP for WhatsApp, throttle plans, live delivery dashboard for the 72-hour peak. Segment-aware send times.
Held 99.4% at 8x peak15-min call. Tell us your current SMS + WhatsApp setup, order volume, and next sale date. We come back with a pre-warming plan and vendor failover architecture in 48 hours.
Book Free 15-min CallNo single vendor owns the pipe. Every flow has a primary and a secondary route, chosen by cost per message, delivery latency in the destination pincode, and current provider health.
Indian e-commerce lives inside TRAI DLT rules. Every SMS you send needs a registered Principal Entity, an approved Header (like FLIPKT or MEESHO), and pre-approved templates for each message type. Miss a template registration and delivery drops to 0 within 24 hours on the operator side. We handle the PE registration on Jio TrueConnect, header approvals, and template lifecycle including retries when Jio rejects for missing variables.
DND compliance is baked in. Transactional messages (order status, OTP, refund) go to all numbers including DND. Promotional messages (sale, cart recovery) respect DND lists and honour opt-out keywords (STOP, UNSUB) automatically. WhatsApp opt-out is one tap and synced to your CDP so a user who opts out on WhatsApp does not receive SMS marketing either.
DPDP Act obligations (India's data protection law) are covered. Consent capture at signup and checkout, purpose limitation for message data, breach notification wiring, right-to-erasure for message history when a user deletes their account. If you handle EU shoppers we also cover GDPR consent basis for messaging.
DLT PE, header, template approvals for the full order flow. Vendor account setup, webhook wiring into OMS, first go-live.
Vendor failover, WhatsApp BSP monitoring, template hygiene, opt-out sync, weekly delivery report, on-call for OTP outages.
72-hour peak prep. Pre-warmed sender IDs, redundant BSP, throttle plans, live delivery dashboard, on-site engineer for D-day.
Auto-dial IVR + WhatsApp confirmation + retry logic. Setup plus 3 months of tuning included.
Per-message costs (pass-through, at our BookMySMS wholesale rates): SMS transactional ₹0.15-0.22 / SMS promotional ₹0.18-0.28 / WhatsApp utility ₹0.35-0.50 / WhatsApp marketing ₹0.65-0.85 / voice IVR ₹0.60-0.90 per 30 seconds.
15-min call. Tell us your order volume, current vendors, next sale date. We come back with a delivery health audit and a pricing plan in 48 hours.