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Industry: E-commerce & D2C

AI chatbot development for Indian e-commerce & D2C brands

Product Q&A on your catalogue. WhatsApp support that closes tickets. Order tracking your customers actually use. Built on RAG so answers cite the source — no hallucinations about prices, sizes, or stock.

40-60%
L1 tickets cut
8-15%
Cart recovery lift
6-9 wks
Prototype to prod
24/7
WhatsApp support
The E-commerce Support Problem

Your support team spends 80% of their time answering 20% of the same questions.

"Where's my order?" "Is this available in size L?" "What's the return policy?" "When will you restock this?" — these questions eat your agents' time and delay real problems from getting attention.

A RAG chatbot on your catalogue and policies handles the repetitive 80% instantly, 24/7, in the customer's language, on WhatsApp where they already spend time. Your agents focus on escalations, complaints, and high-value queries.

Common D2C queries a chatbot handles
  • Product details, specs, materials, care instructions
  • Size/fit guidance based on past orders
  • Stock availability + restock alerts
  • Order status, delivery ETA, tracking
  • Return / exchange policy walkthroughs
  • Discount code validity + application help
  • Cart abandonment recovery (WhatsApp)
  • Review summarization ("what do buyers say about fit?")
Use Cases We've Shipped

Five chatbot patterns for e-commerce

Same RAG engine underneath — different UX layers for different goals.

WhatsApp Support Bot

Full support conversation on WhatsApp Business API. Product Q&A, order tracking, returns, human handoff. Where 90%+ of Indian customers already are.

40-60% ticket reduction

Cart Abandonment Recovery

Personalized WhatsApp follow-ups on abandoned carts. Answers concerns, offers rules-based discounts, completes checkout inside WhatsApp.

8-15% recovery lift

On-site Product Assistant

Chat widget on your storefront. "I need something for a beach vacation under ₹3000" → curated product carousel with links. Replaces broken search.

2-3x conversion on assisted sessions

Review Insights Bot

Ask "what do buyers say about the sizing?" Bot summarizes 1000s of reviews with citations. Also feeds product page as auto-generated FAQ.

30% lift in PDP → cart

Order Status & Tracking

"Where's my order?" pulls live status from Shiprocket/Delhivery/Blue Dart. Proactive delay alerts via WhatsApp. Full return workflow inside chat.

70% self-serve rate

Multilingual Support

Same bot answering in Hindi, Marathi, Tamil, Bengali, Telugu, Kannada, Malayalam, Gujarati. Catalogue stays in English; answers in customer's language.

8 Indian languages

Curious what this would look like on your catalogue?

15-minute call — you tell us your platform (Shopify/Woo/custom), catalogue size, and top-3 support pain points. We come back with a working prototype scope and fixed price.

Book Free 15-min Call
E-commerce Integrations

Fits inside the stack you already run

We plug into your storefront, order system, WhatsApp, and analytics — no forced migrations.

Storefronts

Shopify · WooCommerce · Magento · BigCommerce · Custom (Rails/Laravel/Node) · Headless (Next.js + Stripe)

Messaging

WhatsApp Business API · BookMySMS · Gupshup · Interakt · Twilio · MSG91

Logistics & Payments

Shiprocket · Delhivery · Blue Dart · Razorpay · Cashfree · PayU · Stripe

Support Tools

Zendesk · Freshdesk · Intercom · Zoho Desk · Custom CRM · Google Sheets fallback
Process & Pricing

6-9 weeks. Fixed pricing per phase.

Week 1
Discovery

Look at your platform, catalogue, top support queries. Written feasibility doc.

Free
Weeks 2-3
Prototype

Working bot on 500-2000 SKUs + your top 20 policy pages. You test it live.

₹1.5-3 L
Weeks 4-8
Production Build

Full catalogue, WhatsApp Business API, order tracking, cart recovery, human handoff, evals, deployment.

₹6-15 L
Ongoing
Managed Ops

Model costs, catalogue re-indexing (weekly), quality evals, cost monitoring, patches, WhatsApp template management.

From ₹40k/mo
FAQ

Questions D2C founders ask on every call

Yes. We build Shopify integrations that pull product catalogue, inventory, and order data via the Shopify Admin API and Storefront API. The chatbot answers product questions, checks stock, provides order status, and hands off to human agents. Same pattern works for WooCommerce, Magento, custom Rails/Laravel storefronts, and headless commerce setups.

Prototype phase is ₹1.5-3 lakh (2-3 weeks). Full production build with WhatsApp integration, order tracking, and cart recovery is ₹6-15 lakh (4-6 weeks). Ongoing operations start at ₹40,000/month including model API costs, weekly catalogue re-indexing, and monitoring. Discovery call is free.

Yes. We handle the WhatsApp Business API integration, session management, and message template approval. Most e-commerce use cases work better on WhatsApp than on-site chat — 90%+ of Indian consumers use WhatsApp daily. Our BookMySMS product handles the delivery infrastructure.

In our deployments, L1 ticket volume drops 40-60% within 60 days. The bot handles product Q&A, order status, delivery tracking, size/fit questions, return policy, and payment status. Human agents get the remaining complex/emotional queries.

Yes. Hindi, Marathi, Tamil, Bengali, Telugu, Kannada, Malayalam, Gujarati. For product Q&A we run English retrieval against your catalogue (usually in English) and generate answers in the customer's language. Same setup we use in VakeelSaathi's multilingual legal drafting.

Yes. The chatbot sends personalized cart-recovery WhatsApp messages using approved templates. It answers questions about the abandoned items, offers discounts within your rules, and can complete checkout inside WhatsApp for eligible payment methods. Typical recovery lift: 8-15% of abandoned carts.
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Related capabilities

Ready to cut your support tickets 40-60%?

Book a 15-minute call. Tell us your platform, catalogue size, and top pain points. We'll come back with a working prototype scope and fixed price within 48 hours.

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