Decipher
Get Started
Dmetric dmetric.in

Proof every campaign. Measure what matters.

Dmetric is the marketing analytics and attribution platform that ends the guesswork. Connect every channel — paid, organic, email, social, offline — into one dashboard. See which campaigns drive revenue, which touchpoints close deals, and where to put your next rupee.

0Channel
Integrations
0Marketing ROI
Improvement
0First-Party
Data Stack
dmetric.in/attribution
Revenue Attribution — Last 7 Days
Multi-touch model · All channels
M
T
W
T
F
S
S
Meta Ads 42%
Google 31%
Organic 18%
Email 9%
Revenue
₹4.82L↑31%
CAC
₹847↓12%
ROAS
5.7x↑0.8
0
Channel
Integrations
0
Attribution
Models
0
First-Party
Data Stack
0
Marketing ROI
Improvement
The Marketing Measurement Problem

Most marketing teams report on activity. The CFO asks about revenue.

Cookies are dying. Last-click attribution lies. iOS strips conversions. The result: marketers spend on what they can prove, not what works. Dmetric closes that gap.

01
Last-click attribution under-credits everything that built the demand

Brand campaigns get zero credit. Performance ads steal the win. Budget flows to the wrong place.

02
Each ad platform reports different "conversions"

Meta says 1,200. Google says 800. GA4 says 950. Reality? Nobody knows.

03
Cookies and iOS broke web analytics

30-40% of conversions vanish from your dashboards. You're optimizing on broken data.

04
Offline & dark-funnel touches are invisible

Phone calls, WhatsApp, in-store visits, podcast mentions — they drive deals you can't measure today.

Dmetric — marketing analytics and attribution platform
What Is Dmetric

One platform that proves which marketing actually works.

Dmetric is built around a simple idea: your marketing should be as measurable as your finance. We unify every paid platform (Meta, Google, LinkedIn, X, programmatic), every owned channel (email, SMS, WhatsApp), every organic source (SEO, referral, direct), and every offline touch (calls, in-store, events) into one first-party data stack.

On top of that stack: a multi-touch attribution model that actually credits the journey, not just the last click. Plus a unified dashboard where the CMO sees the same number as the CFO — campaign-by-campaign revenue, true CAC, ROAS that holds up to audit.

Built for the post-cookie, post-iOS, India-first reality. Native integrations with Indian ad platforms, payment gateways, and CRMs. Privacy-safe and DPDP-compliant by design.

Core Capabilities

Everything modern marketing measurement needs

Multi-touch attribution. First-party data. Cross-channel reports. One source of truth.

Multi-Touch Attribution

Models that credit every touchpoint — first-click, last-click, linear, time-decay, position-based, or data-driven. See how brand and performance work together. Stop killing the campaigns that actually generate demand. Custom attribution windows by funnel stage, campaign type, and product line.

Unified Channel Reporting

Meta, Google, LinkedIn, X, programmatic, email, SMS, WhatsApp, organic, direct, referral, offline — one dashboard, one number per campaign, one truth. Daily auto-refresh. Custom dimensions. Cohort splits. Filter by audience, geography, product, sales rep, anything.

First-Party Data Stack

Server-side tracking, deterministic ID resolution, conversions API connections to every major ad platform. Recover the 30-40% of conversions iOS and cookies destroyed. Build audiences and lookalikes that actually convert. DPDP and GDPR compliant by design.

Campaign Proof Reports

Board-ready monthly reports that show what every rupee of marketing produced. Revenue, true CAC, payback period, LTV-to-CAC, channel mix, attribution waterfall. The kind of report that ends the "marketing vs finance" debate forever.

Built For

Marketing teams who need to defend every rupee

From D2C brands burning paid budget to B2B teams measuring six-month sales cycles — Dmetric is built for marketers who are accountable for revenue, not impressions.

D2C & E-commerce Brands

Track ROAS across Meta, Google, influencer, and email. Stop overspending on lookalikes that don't convert.

B2B SaaS

Map long sales cycles. See which content, which webinar, which ad actually closed the enterprise deal.

Performance Agencies

Prove ROI to clients with attribution they can audit. White-label dashboards. Multi-account, multi-client.

Multi-Brand Houses

Compare marketing performance across portfolio brands. Allocate budget where it generates the most revenue.

How Dmetric Works

From scattered data to a single source of truth

Connect once. Measure forever.

1
Connect Channels

One-click connectors to Meta, Google, LinkedIn, X, GA4, Shopify, your CRM, your payment gateway, your email tool.

2
Unify Identities

Server-side tracking + deterministic ID resolution stitches every touchpoint to a single user, even across devices and platforms.

3
Choose Attribution

Pick the model that fits your funnel: first-click, last-click, linear, time-decay, position-based, or fully data-driven.

4
Decide & Defend

Real dashboards. Real revenue numbers. The kind of reports that get marketing budget approved without a fight.

Dmetric

Stop guessing. Start proving.

Tell us about your marketing stack. We'll show you Dmetric mapped to your channels, your funnel, your CAC targets — in a 30-minute personalized demo.

  • Free attribution audit — see what your current data is missing
  • White-glove integration — we connect every channel for you
  • 30-day proof period — see Dmetric in your data before committing
  • DPDP & GDPR compliant — first-party data, your rules

Request a Personalized Demo

Fill out the form — our marketing analytics team will reach out within one business day.

Privacy Notice

Data collected: Name, email, phone, company, message content.

Purpose: To respond to your enquiry about Dmetric and schedule your demo.

Retention: 90 days from submission, then securely deleted unless an engagement is established.

Your rights: Access, correction, or deletion via Mr. Subesh Kumar, info@decipherconsultancy.in. Full Privacy Policy.

Protected by reCAPTCHA. Your data stays private.

Decipher Assistant
Typically replies instantly