24/7 listing site and portal uptime for the moment your Meta ad goes live and traffic surges. CRM operations that keep every lead attributed and every follow-up on time. WhatsApp Business API operated at scale without your quality rating collapsing. RERA portal document ops, launch-day surge readiness, property media pipelines that handle 400 photos per project. Built by the team that runs RealZent brokerage OS and LandlordAgent NCR property consultancy in production every day.
Real estate technology sits in a strange place. Every marketing rupee is chasing a lead that has to survive four or five system handoffs before an agent actually calls. Meta ad to lead form to webhook to CRM to routing rule to WhatsApp template to agent phone. Any one of those breaks silently, and the lead is dead. Your CFO sees the spend. Your sales head sees the empty pipeline. Nobody sees the misconfigured webhook.
Generic DevOps agencies do not understand what a Sell.Do workflow looks like. They cannot debug why 99acres stopped sending campaign IDs three weeks ago. They have never lived through a RERA renewal deadline with a broken document upload. We have run this exact stack for our own real estate ventures for years. The playbook we deploy for your agency is the playbook we already run for RealZent and LandlordAgent.
The other broken pattern we see constantly: developers spending forty to eighty lakh a month on Meta and Google performance campaigns, with a small in-house tech team of two or three people trying to hold together listing sites, portal feeds, CRM sync, WhatsApp bots, and RERA compliance in their spare time. That team is not slow because they are bad. They are slow because ops is a full-time discipline that eats every engineering minute you give it. Managed ops removes that load, lets your internal team focus on projects that actually differentiate you (better microsite experiences, better analytics, better sales tooling), and gives you predictable monthly cost instead of surprise fire drills.
We do not learn real estate ops on your account. Three of our own products run this playbook every day. RealZent is our brokerage OS. LandlordAgent is our NCR property consultancy. LandlordAgent Stay covers furnished rentals. Every problem your team hits, ours hit first.
Marketing site availability, 99acres and Magicbricks and Housing.com feed integrations, project detail page performance, inventory sync accuracy, booking form uptime with dedicated form queue so submissions survive traffic surges.
99.9% target on launch daysSell.Do, LeadSquared, Salesforce Real Estate Cloud, HubSpot, Zoho, custom builds. Lead-source attribution preserved across every hop, workflow reliability, automation queue health, duplicate detection tuning, agent routing rule ops.
Zero lead-drop toleranceTemplate approvals with Meta, quality rating protection, session-window management for 24-hour rules, sender number rotation for high volume, opt-in provenance tracking, lead qualification bot uptime, notification workflow reliability.
Quality rating protectedProject registration uploads, quarterly status updates, occupancy certificate renewals, agent registration renewals across Maharashtra, Karnataka, UP and other state RERA portals. Automated renewal calendar plus a human check before every submission.
Zero missed deadlinesNew tower launches, RERA public sale windows, NRI campaign spikes. Pre-warmed caches, CDN pre-provisioning, database read-replica scale-out, WAF rules against scraper bots, dedicated booking-form queue. Playbook refined each launch cycle.
10x traffic capacity readyLarge gallery ingestion (300 to 500 images per project), automatic WebP and AVIF transformation, 360 tour hosting, video streaming via Bunny or Cloudflare Stream, image CDN cost control, EXIF stripping for privacy compliance.
Fast galleries, controlled costEvery managed ops engagement follows the same shape. Audit, stabilise, operate, improve. No surprises, no scope creep, monthly business reviews so your CFO always knows what we are doing and why.
Full inventory of listing site infrastructure, portal integrations, CRM setup, WhatsApp Business account health, RERA states in scope, media pipeline, monitoring gaps. Delivered as a written report with severity-ranked findings and a proposed 90-day roadmap.
Fix the top severity items first. Broken webhooks. Missing monitoring. Portal feeds that silently drop rows. WhatsApp templates in limbo. RERA renewals within the next quarter that nobody was tracking. By week twelve, no more silent failures.
Steady-state ops. 24/7 on-call (Standard and Enterprise tiers). Weekly digest report of what broke and how we fixed it. Monthly business review with your leadership team. Quarterly SRE assessment for platform-level improvement recommendations.
Ops is not just keeping the lights on. Each quarter we recommend two or three platform improvements based on what we saw in production. Faster booking form, better lead attribution, cheaper CDN configuration, tighter WhatsApp funnel. Included in the retainer, not billed extra.
Real estate technology in India is fragmented on purpose. Every developer and every brokerage has stitched together the toolset that made sense at the moment they were forced to buy it. We do not force migrations. We operate what you have.
On the CRM side we work with Sell.Do, LeadSquared, Salesforce Real Estate Cloud, HubSpot, Zoho CRM, and custom Laravel or Django builds. On the listing site side we work with WordPress (with or without WPBakery, Elementor, or a custom theme), custom Laravel and Node platforms, and static Next.js or Nuxt marketing sites. Portal integrations cover 99acres, Magicbricks, Housing.com, MagicBricks Prime, Housing Prime, and NoBroker where it applies. Payment and booking integrations cover Razorpay, PayU, Cashfree, and direct NEFT reconciliation.
On the messaging side we run WhatsApp Business API through Meta directly and via partners like Interakt, Gupshup, and AiSensy depending on what you already have. Meta Lead Ads and Google Lead Form Extensions get piped into your CRM with attribution intact. On the infrastructure side we operate on AWS Mumbai, GCP Mumbai, Azure India Central, DigitalOcean Bangalore, and Hostinger for smaller footprints. Cloudflare and Bunny for CDN. Sentry and Datadog and Grafana for observability. If your stack has a piece we do not name here, we can still run it.
Sunday 11pm: 99acres feed stops accepting inventory. Standard on-call debugs it, escalates to their support, gets it flowing again by 4am. Your inventory manager wakes up to a resolved ticket, not a live fire.
Launch day 6am: booking form starts throwing 500s under load. On-call scales database read replicas, pushes rate-limit config, activates the pre-approved rollback branch if needed. Booking form is back within 12 minutes with all lost submissions replayed from the WAF log.
Friday 8pm: WhatsApp quality rating drops from green to yellow. On-call splits the sender pool, throttles bulk sends for the weekend, opens a ticket with Meta, and drafts a message-quality remediation plan for Monday. Your quality rating is back to green by Tuesday.
15-min call. Tell us your listing site, CRM, portal feeds, WhatsApp setup, RERA states you operate in. We come back with an audit scope and a 90-day transformation roadmap in 48 hours.
Book Free 15-min CallEvery tier includes Ops Pod time, monitoring infrastructure, and monthly reviews. Enterprise adds a dedicated pod and multi-city launch playbooks.
You have moved past spreadsheets into a real CRM, probably Sell.Do or LeadSquared. You spend seriously on Meta and Google performance. Your ops person is one talented generalist who is stretched too thin. Managed ops takes listing site, CRM sync, and WhatsApp off their plate so they can focus on marketing operations and agent productivity.
Typical fit: Foundational or Standard tier.
You launch a new tower every four to six months. Every launch is a week of chaos. RERA registration lifecycle across two or three states. Sales team on WhatsApp constantly. Bookings converting through the marketing microsite. You need a partner who can hold the entire tech stack together while your project marketing team runs the campaign.
Typical fit: Standard tier with launch-day escalation coverage.
You are running listings across four to twelve cities. Multiple brands. Multiple RERA registrations. Multiple CRM instances or one federated CRM with regional workflows. Your internal tech team exists but is focused on product roadmap. You need a dedicated operations pod that behaves like an extension of your platform team.
Typical fit: Enterprise tier with dedicated pod.
If you are a single-office brokerage with under 20 agents and a Justdial page as your main marketing channel, this is over-engineered for you. If you are a pre-revenue prop-tech startup still finding product market fit, you probably do not need a managed ops partner yet. If your listings are all luxury exclusives handled by three founders who prefer WhatsApp over any CRM, we can politely tell you we are not the right partner. The best engagements are the ones where the operational load is genuinely eating your team's time and you have a real business reason to protect uptime.
Book a 15-min call. Tell us your listing site, CRM, portal feeds, WhatsApp setup, RERA states. We'll walk you through a 90-day audit scope with a projected transformation roadmap.