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Industry: Media & Publishing

Managed operations for Indian news publishers & media portals

24/7 CMS uptime for the moment a story breaks and traffic spikes 10x in 90 seconds. CDN and image cost optimization that shaves 20-35% off your monthly bill. Ad-stack reliability so ad revenue does not silently drop for 6 hours before your commercial team notices. Core Web Vitals maintenance that protects your Google organic traffic. Trusted by publishers including Mint and Best Media Info.

10x
Traffic surge handled
20-35%
CDN cost savings
Core Web
Vitals monitored
24/7
On-call coverage
The Publishing Ops Problem

Your CMS goes down the moment a story blows up. Your CDN bill grew 40% but pageviews only grew 12%. Your Core Web Vitals are quietly killing your Google traffic.

Media operations sit at a hard intersection: highly unpredictable traffic, revenue directly tied to page performance, ad tech that breaks in surprising ways, and Google Search sensitivity that costs you organic traffic when Core Web Vitals slip.

Managed ops for publishers is a specialty area. Generic DevOps agencies do not know header bidding. Cloud consultancies do not understand what a WordPress deploy at 8pm on a Sunday looks like. We have run this stack for Mint, Best Media Info, and other publishers for years.

Publisher clients we have operated for

Real names, real production systems

Media operations require trust and speed. Editorial teams cannot afford to wait 4 hours for a fix when a story is trending. These are publishers whose infrastructure we have kept running.

Mint Best Media Info The Hoot Multiple regional publishers
What We Take Ownership Of

Six areas of publisher operations we run

CMS Uptime & Performance

WordPress, Drupal, custom Rails / Node builds. HA database configuration, Redis object cache tuning, opcode cache maintenance, plugin update testing before deploy. WordPress VIP-quality ops without VIP pricing.

Sub-1s page load target

CDN & Image Cost Optimization

Cloudflare, Fastly, Bunny, AWS CloudFront. Cache-hit rate tuning, image transformation pipelines (WebP / AVIF, on-the-fly resizing), WAF rules to keep bots off paid capacity. 20-35% typical bill reduction.

20-35% CDN cost cut

Ad-Stack Reliability

Google Ad Manager configuration, Prebid.js wrapper monitoring, fill-rate + CPM tracking per placement. When ad revenue drops, we know within an hour. Coordinate with revenue partners on integration issues so you do not have to.

Ad revenue drop detection

Breaking-News Surge Readiness

Pre-warmed caches, aggressive CDN config, database read-replica scaling on demand, pre-approved rollback procedures. For repeat events (elections, cricket, budget), event-specific playbooks refined each cycle.

10x traffic capacity built in

Core Web Vitals Maintenance

LCP, INP, CLS monitored per template. When a deploy regresses vitals, we flag it before Google notices. Ad-stack tuned for lazy loading and layout stability. Protects your organic traffic ranking.

Deploy-time vitals gates

Paywall & Subscription Ops

Subscription CMS integration, paywall gating logic, payment gateway monitoring, meter-based access rules, entitlement checks at scale. Zero-downtime for paying subscribers is table stakes.

Subscriber-first uptime

What would a 90-day audit find in your publisher stack?

15-min call. Tell us your CMS (WordPress, Drupal, custom), monthly pageviews, CDN spend, top pain areas. We come back with an audit scope and a 90-day transformation roadmap in 48 hours.

Book Free 15-min Call
Pricing Tiers

Fixed monthly retainers by pageview tier

Every tier includes Ops Pod time, monitoring infrastructure, and monthly reviews. Enterprise adds a dedicated pod and election / event playbooks.

Discovery
Ops Audit
Free (one-time, 90 days)
  • 90-day audit of monitoring + CMS performance
  • CDN cost audit + optimization plan
  • Ad-stack reliability review
  • Core Web Vitals baseline
Start with audit
Foundational
Regional Publisher Ops
₹90,000/mo
  • Business-hours monitoring + response
  • CMS ops + weekly reports
  • Basic CDN cost management
  • 15 dev hours/mo included
  • Suits: under 1M monthly pageviews
Get pricing details
Enterprise
National Publisher Ops
₹2,75,000+/mo
  • Dedicated ops pod (named engineers)
  • Election / event playbooks
  • Multi-region HA architecture
  • Sub-15-min MTTR
  • Custom dev-hours envelope
  • Suits: 20M+ monthly pageviews
Talk to us
FAQ

Questions publishers ask on every call

CMS uptime (WordPress, Drupal, custom Rails / Node builds), CDN + image optimization (Cloudflare, Fastly, Bunny, AWS CloudFront), ad-stack reliability (Google Ad Manager, header bidding), Core Web Vitals maintenance, subscription paywall uptime, comment-system moderation infrastructure, and breaking-news traffic surge readiness. Basically everything except the editorial workflow.

Yes. Traffic surge readiness is a core specialty. Pre-warmed caches, aggressive CDN configuration, WAF rules to keep bots from eating capacity, database read-replica scaling, and pre-approved rollback procedures. For repeat-event publishers (elections, big cricket matches, budget day), we build event-specific playbooks that get refined each cycle.

Yes. Publisher CDN bills often grow 30-50% faster than pageviews because of poor cache-hit rates and unoptimized images. We audit cache configuration, implement image transformation pipelines (WebP / AVIF, on-the-fly resizing), and tune WAF rules to keep bot traffic off your paid CDN. Typical savings: 20-35% on CDN bill within 60 days.

Yes. LCP, INP, CLS monitored per template continuously. When a deploy regresses vitals, we flag it before Google notices. Ad-stack (a common CWV killer) tuned for lazy loading and layout stability. This directly protects your organic traffic since Google uses CWV as a ranking signal.

Yes. We deliver WordPress-VIP-equivalent operational quality (24/7 monitoring, edge caching, HA database, code review discipline, security patching) at a fraction of the cost. Ideal for publishers who need enterprise reliability but not enterprise vendor markup. Works with your existing WP hosting or we help migrate to a leaner setup.

Google Ad Manager configuration, header-bidding wrapper (Prebid.js) monitoring, ad partner integrations, fill-rate + CPM monitoring per placement. When ad revenue drops, we know within an hour and often before your commercial team does. Coordinate with your revenue partners on integration issues instead of you having to escalate.

Keep your CMS up when the story breaks

Book a 15-min call. Tell us your CMS, monthly pageviews, CDN spend. We'll walk you through a 90-day audit scope with a projected transformation roadmap.

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