Managed Operations for Real Estate in India

FILE 01 / THE REAL ESTATE OPS PROBLEM

Your listing site goes down the day of your launch.

Your CRM sync drops leads silently. Your WhatsApp Business number just got downgraded to yellow.

DIAGNOSIS Five handoffs, one dead lead

Real estate technology sits in a strange place. Every marketing rupee is chasing a lead that has to survive four or five system handoffs before an agent actually calls. Meta ad to lead form to webhook to CRM to routing rule to WhatsApp template to agent phone. Any one of those breaks silently, and the lead is dead. Your CFO sees the spend. Your sales head sees the empty pipeline. Nobody sees the misconfigured webhook.

Generic DevOps agencies do not understand what a Sell.Do workflow looks like. They cannot debug why 99acres stopped sending campaign IDs three weeks ago. They have never lived through a RERA renewal deadline with a broken document upload. We have run this exact stack for our own real estate ventures for years. The playbook we deploy for your agency is the playbook we already run for RealZent and LandlordAgent.

The other broken pattern we see constantly: developers spending forty to eighty lakh a month on Meta and Google performance campaigns, with a small in-house tech team of two or three people trying to hold together listing sites, portal feeds, CRM sync, WhatsApp bots, and RERA compliance in their spare time. That team is not slow because they are bad. They are slow because ops is a full-time discipline that eats every engineering minute you give it. Managed ops removes that load, lets your internal team focus on projects that actually differentiate you (better microsite experiences, better analytics, better sales tooling), and gives you predictable monthly cost instead of surprise fire drills.

PROOF Real estate products we operate in production

Same discipline. Same team. Same stack.

We do not learn real estate ops on your account. Three of our own products run this playbook every day. RealZent is our brokerage OS. LandlordAgent is our NCR property consultancy. LandlordAgent Stay covers furnished rentals. Every problem your team hits, ours hit first.

FILE 02 / WHAT WE TAKE OWNERSHIP OF

Six real estate operations areas we run end-to-end

RE-01

Listing Site & Portal Uptime

Marketing site availability, 99acres and Magicbricks and Housing.com feed integrations, project detail page performance, inventory sync accuracy, booking form uptime with dedicated form queue so submissions survive traffic surges.

99.9% TARGET ON LAUNCH DAYS

RE-02

CRM Operations

Sell.Do, LeadSquared, Salesforce Real Estate Cloud, HubSpot, Zoho, custom builds. Lead-source attribution preserved across every hop, workflow reliability, automation queue health, duplicate detection tuning, agent routing rule ops.

ZERO LEAD-DROP TOLERANCE

RE-03

WhatsApp Business API Ops

Template approvals with Meta, quality rating protection, session-window management for 24-hour rules, sender number rotation for high volume, opt-in provenance tracking, lead qualification bot uptime, notification workflow reliability.

QUALITY RATING PROTECTED

RE-04

RERA Portal & Document Ops

Project registration uploads, quarterly status updates, occupancy certificate renewals, agent registration renewals across Maharashtra, Karnataka, UP and other state RERA portals. Automated renewal calendar plus a human check before every submission.

ZERO MISSED DEADLINES

RE-05

Launch-Day Surge Readiness

New tower launches, RERA public sale windows, NRI campaign spikes. Pre-warmed caches, CDN pre-provisioning, database read-replica scale-out, WAF rules against scraper bots, dedicated booking-form queue. Playbook refined each launch cycle.

10X TRAFFIC CAPACITY READY

RE-06

Property Media & Image Pipeline

Large gallery ingestion (300 to 500 images per project), automatic WebP and AVIF transformation, 360 tour hosting, video streaming via Bunny or Cloudflare Stream, image CDN cost control, EXIF stripping for privacy compliance.

FAST GALLERIES, CONTROLLED COST

FILE 03 / HOW THE ENGAGEMENT RUNS

From week one audit to steady-state operations

Every managed ops engagement follows the same shape. Audit, stabilise, operate, improve. No surprises, no scope creep, monthly business reviews so your CFO always knows what we are doing and why.

01

Week 1 to 4: Audit

Full inventory of listing site infrastructure, portal integrations, CRM setup, WhatsApp Business account health, RERA states in scope, media pipeline, monitoring gaps. Delivered as a written report with severity-ranked findings and a proposed 90-day roadmap.

02

Week 4 to 12: Stabilise

Fix the top severity items first. Broken webhooks. Missing monitoring. Portal feeds that silently drop rows. WhatsApp templates in limbo. RERA renewals within the next quarter that nobody was tracking. By week twelve, no more silent failures.

03

Month 4 onwards: Operate

Steady-state ops. 24/7 on-call (Standard and Enterprise tiers). Weekly digest report of what broke and how we fixed it. Monthly business review with your leadership team. Quarterly SRE assessment for platform-level improvement recommendations.

04

Ongoing: Improve

Ops is not just keeping the lights on. Each quarter we recommend two or three platform improvements based on what we saw in production. Faster booking form, better lead attribution, cheaper CDN configuration, tighter WhatsApp funnel. Included in the retainer, not billed extra.

FILE 04 / TOOLING & STACK COVERAGE

We meet your stack where it is

STACK No forced migrations

Real estate technology in India is fragmented on purpose. Every developer and every brokerage has stitched together the toolset that made sense at the moment they were forced to buy it. We do not force migrations. We operate what you have.

On the CRM side we work with Sell.Do, LeadSquared, Salesforce Real Estate Cloud, HubSpot, Zoho CRM, and custom Laravel or Django builds. On the listing site side we work with WordPress (with or without WPBakery, Elementor, or a custom theme), custom Laravel and Node platforms, and static Next.js or Nuxt marketing sites. Portal integrations cover 99acres, Magicbricks, Housing.com, MagicBricks Prime, Housing Prime, and NoBroker where it applies. Payment and booking integrations cover Razorpay, PayU, Cashfree, and direct NEFT reconciliation.

On the messaging side we run WhatsApp Business API through Meta directly and via partners like Interakt, Gupshup, and AiSensy depending on what you already have. Meta Lead Ads and Google Lead Form Extensions get piped into your CRM with attribution intact. On the infrastructure side we operate on AWS Mumbai, GCP Mumbai, Azure India Central, DigitalOcean Bangalore, and Hostinger for smaller footprints. Cloudflare and Bunny for CDN. Sentry and Datadog and Grafana for observability. If your stack has a piece we do not name here, we can still run it.

ON-CALL LOG What our on-call actually does at 2am

The 3am scenarios we handle so your team does not have to

Sunday 11pm: 99acres feed stops accepting inventory. Standard on-call debugs it, escalates to their support, gets it flowing again by 4am. Your inventory manager wakes up to a resolved ticket, not a live fire.

Launch day 6am: booking form starts throwing 500s under load. On-call scales database read replicas, pushes rate-limit config, activates the pre-approved rollback branch if needed. Booking form is back within 12 minutes with all lost submissions replayed from the WAF log.

Friday 8pm: WhatsApp quality rating drops from green to yellow. On-call splits the sender pool, throttles bulk sends for the weekend, opens a ticket with Meta, and drafts a message-quality remediation plan for Monday. Your quality rating is back to green by Tuesday.

What would a 90-day audit find in your real estate stack? 15-min call. Tell us your listing site, CRM, portal feeds, WhatsApp setup, RERA states you operate in. We come back with an audit scope and a 90-day transformation roadmap in 48 hours.

Chat with Deci

FILE 05 / PRICING TIERS

Fixed monthly retainers by brokerage or developer scale

Every tier includes Ops Pod time, monitoring infrastructure, and monthly reviews. Enterprise adds a dedicated pod and multi-city launch playbooks.

DISCOVERY

Ops Audit

FREE (one-time, 90 days)

✓ Listing site + portal integration audit
✓ CRM workflow health check
✓ WhatsApp Business rating baseline
✓ RERA renewal calendar mapping
✓ Written transformation roadmap

Start with audit

FOUNDATIONAL

Business-hours Ops

₹85,000/mo

✓ Business-hours (9am-8pm) response
✓ Single-portal scope (99acres or Magicbricks)
✓ CRM sync monitoring
✓ Weekly reports
✓ 15 dev hours/mo included
✓ Suits: under 100 active listings

Get pricing details

STANDARD · Most popular

Full 24/7 Real Estate Ops

₹1,30,000/mo

✓ 24/7 on-call rotation
✓ Multi-portal + CRM operations
✓ WhatsApp Business API ops
✓ RERA portal + document ops
✓ Launch-day surge playbooks
✓ 30 dev hours/mo included
✓ Suits: 100-2,000 active listings

Chat with Deci

ENTERPRISE

Dedicated Ops Pod

₹2,60,000+/mo

✓ Dedicated ops pod (named engineers)
✓ Multi-city launch playbooks
✓ National developer or aggregator scale
✓ Sub-15-min MTTR target
✓ Custom dev-hours envelope
✓ Suits: 2,000+ listings or multi-city launches

Talk to us

FILE 06 / FIT CHECK

Three real estate operator profiles we most often work with

PROFILE-A

The growing brokerage (50 to 500 agents)

You have moved past spreadsheets into a real CRM, probably Sell.Do or LeadSquared. You spend seriously on Meta and Google performance. Your ops person is one talented generalist who is stretched too thin. Managed ops takes listing site, CRM sync, and WhatsApp off their plate so they can focus on marketing operations and agent productivity.

TYPICAL FIT: FOUNDATIONAL OR STANDARD TIER.

PROFILE-B

The mid-market developer (2 to 10 active projects)

You launch a new tower every four to six months. Every launch is a week of chaos. RERA registration lifecycle across two or three states. Sales team on WhatsApp constantly. Bookings converting through the marketing microsite. You need a partner who can hold the entire tech stack together while your project marketing team runs the campaign.

TYPICAL FIT: STANDARD TIER WITH LAUNCH-DAY ESCALATION COVERAGE.

PROFILE-C

The multi-city aggregator or national developer

You are running listings across four to twelve cities. Multiple brands. Multiple RERA registrations. Multiple CRM instances or one federated CRM with regional workflows. Your internal tech team exists but is focused on product roadmap. You need a dedicated operations pod that behaves like an extension of your platform team.

TYPICAL FIT: ENTERPRISE TIER WITH DEDICATED POD.

✕ Who this is not for

We are honest when the fit is not right

If you are a single-office brokerage with under 20 agents and a Justdial page as your main marketing channel, this is over-engineered for you. If you are a pre-revenue prop-tech startup still finding product market fit, you probably do not need a managed ops partner yet. If your listings are all luxury exclusives handled by three founders who prefer WhatsApp over any CRM, we can politely tell you we are not the right partner. The best engagements are the ones where the operational load is genuinely eating your team's time and you have a real business reason to protect uptime.

The full operations framework, AI-enhanced ops and engagement model across all verticals live on the parent page: Managed Application Operations

REF-A Parent & Related Services

REF-B Industry Playbooks

REF-C Products

FILE 08 / FIELD MANUAL — FAQ

Questions developers and brokerage heads ask on every call

What real-estate-specific operational challenges do you handle?

Listing site and portal integrations (99acres, Magicbricks, Housing.com feeds), CRM operations (Sell.Do, LeadSquared, Salesforce Real Estate Cloud) with lead-source attribution intact, WhatsApp Business API operations at scale (template approvals, quality rating protection, session-window management), RERA portal uploads and document sync, launch-day traffic surge readiness, and property media pipeline ops (large image galleries, 360 tours, video hosting). The full stack that sits between an ad campaign and a site visit.

How much does managed ops cost for a mid-size brokerage or developer?

For an agency or developer with 100 to 2,000 active listings, our Full 24/7 Real Estate Ops tier is ₹1.30 lakh per month. That covers the Ops Pod, monitoring tooling, multi-portal and CRM operations, WhatsApp Business API management, RERA document ops, and launch-day surge readiness. Larger developers (2,000+ listings, multi-city launches) move to the Enterprise tier at ₹2.60 lakh+ per month with a dedicated ops pod and named engineers.

Can you keep our WhatsApp Business API quality rating healthy?

Yes. Quality rating collapses are one of the most expensive failure modes for real estate teams because they cut off lead-nurture at scale. We manage template approvals with Meta, track opt-in provenance for every number, monitor 24-hour session windows so agents do not accidentally spam expired conversations, and split high-volume send patterns across multiple sender numbers to protect rating. This is the same discipline we deploy for our own LandlordAgent property consultancy in NCR.

Do you handle RERA portal uploads and compliance operations?

Yes. RERA portal ops includes project registration document uploads, quarterly status updates, occupancy certificate renewals, agent registration renewals, and cross-state variations for developers operating in Maharashtra RERA, Karnataka RERA, UP RERA, and others. We do not act as legal counsel, but we run the operational workflow so nothing lapses. Automated calendaring for renewal dates plus a human check before every submission.

Can you handle launch-day and RERA public-sale traffic spikes?

Yes. New tower launches, RERA public sale windows, and NRI campaign windows produce traffic patterns very similar to breaking-news publisher spikes. Pre-warmed caches, CDN pre-provisioning, database read-replica scale-out, WAF rules to keep scraper bots off paid capacity, and a booking-form specific queue so form submissions never fail even when the marketing site is under load. Practiced playbook, refined each launch cycle.

Do you work with our existing CRM and marketing stack, or do we need to switch?

We work with what you have. Sell.Do, LeadSquared, Salesforce Real Estate Cloud, HubSpot, Zoho CRM, custom builds. Meta Lead Ads, Google Lead Form Extensions, Housing Prime feeds. We inherit your stack, fix the integration gaps, and operate it. If we recommend a change, it is because a specific integration is genuinely broken and no amount of ops discipline will fix it, not because we prefer some other tool.

How do you protect our lead-source attribution across portal integrations?

Every lead source (99acres, Magicbricks, Housing, Meta ads, Google ads, WhatsApp, direct enquiry form) gets tagged and preserved through every hop. When a lead lands in the CRM the attribution stays intact so your marketing team can measure real cost per qualified lead per source. Common failure mode we fix on week one: portals returning leads without campaign IDs because a webhook was misconfigured six months ago and nobody noticed.

Stop losing leads between the ad and the agent

Book a 15-min call. Tell us your listing site, CRM, portal feeds, WhatsApp setup, RERA states. We'll walk you through a 90-day audit scope with a projected transformation roadmap.

Chat with Deci Request Ops Audit →