What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the practice of making your website the source an AI assistant cites when it answers a buyer's question. ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews write a single answer and name a few companies inside it. AEO covers entity clarity, schema and llms.txt, answer-first page writing, and mentions on third-party sites the models already trust, so that your company is one of the names in that answer.
What is the difference between AEO and GEO?
Both terms describe the same job from different angles. AEO, Answer Engine Optimization, is about being the answer to a specific question. GEO, Generative Engine Optimization, is about being included whenever a generative model writes anything about your category. Most of the deliverables are shared, which is why we sell them as one service and one price.
How much do AEO services cost in India?
We quote after the free AI visibility check and the baseline, because the plan depends on how far behind you are and how many pages and markets you have. All plans are prepaid monthly with no annual contract. The first month includes the full sixty-question baseline and the site audit. Existing Decipher managed-operations clients get AEO added to their current retainer at a reduced rate. Companies in the USA, UK and UAE are invoiced in US dollars.
How do you measure whether AEO is working?
At the start we fix a list of 60 questions your buyers actually ask. Every week Dmetric, our own brand intelligence platform, puts the same 60 questions to ChatGPT, Claude, Gemini and Perplexity, and we check Google AI Overviews by hand, recording which companies are named and which pages are cited. You get your own login to see every answer. Your monthly report shows citation share per platform against the baseline, the competitors still ahead of you, what we changed, and your Google Search Console traffic alongside, because that is the number that pays for the work.
How long before we see results from AEO?
Technical fixes such as crawler access, schema and llms.txt show up within two to six weeks, because the AI platforms re-crawl often. Content and citation work usually moves the monthly numbers within 60 to 90 days. Since every month is compared with the recorded baseline, you see the direction early and can stop at the end of any month if it is not moving.
Do you guarantee that ChatGPT will recommend us?
No, and be cautious with anyone who does. No agency controls what a model writes. What we commit to is the work: all six workstreams delivered each month, the same 60 questions measured every week in a dashboard you can log into, and a month-to-month contract so you only continue while the numbers move. We also publish the tracking for our own brands, so you can judge the method before you pay for it.
Will AEO hurt our existing Google rankings?
No. Most AEO work is sound technical and content SEO: faster pages, clearer structure, accurate schema, better internal links and copy that answers the question at the top. Google AI Overviews reads the same signals. The changes that earn AI citations have improved ordinary rankings on every site we have applied them to. We do not use anything that risks a Google penalty, such as hidden text, doorway pages or fake reviews.
Why hire an AI development studio for AEO instead of an SEO agency?
Because the engine in Answer Engine is a retrieve-then-generate system, and that is what we build for clients every week. We have indexed more than 50,000 judgments for VakeelSaathi's legal research tool and run retrieval pipelines in production, so we know which page structures, entities and signals a model actually pulls into an answer. We have also operated live websites for more than twelve years, which means crawl budget, schema and page speed are everyday work for us rather than a new line of business.