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AI-05 / ANSWER ENGINE OPTIMIZATION (AEO · GEO)

Answer Engine Optimization services: get cited in ChatGPT, Gemini, Perplexity and Google AI Overviews.

Ask ChatGPT for the best GST software for a CA firm, or the top real estate CRM in Gurugram. It names three or four companies and moves on. Nobody scrolls to page two of an AI answer. Our AEO service is the work of getting your business into that short list and keeping it there. We build retrieval systems for clients every week, so we know what a model looks for before it quotes a page. It starts with a free AI visibility check. After that you pay month to month, and you watch every scan in your own Dmetric login.

10AI crawlers allowed in our robots.txt
3llms.txt files live on this site
60Buyer questions tracked per client
0Annual contracts
FILE 01 / WHAT IS ANSWER ENGINE OPTIMIZATION

What is Answer Engine Optimization, and how is it different from SEO?

Answer Engine Optimization (AEO) is the practice of making your website the source an AI assistant cites when it answers a buyer's question. The same work is sold under the name Generative Engine Optimization (GEO). ChatGPT, Google Gemini, Perplexity, Microsoft Copilot and Google's AI Overviews do not return ten links. They write one answer and mention a handful of companies inside it. A buyer who reads that answer rarely searches again.

Traditional SEO still matters because most of these systems pull candidate pages from the Bing or Google index. Where AEO differs is in what happens after retrieval. The model has to be sure who you are (entity clarity), it has to be able to read you (crawler access, schema, llms.txt), it needs a sentence it can lift straight into the answer (answer-first writing), and it looks for other sites that already mention you in the same context (citations).

We measure AEO in one way only. We fix a list of 60 questions your buyers actually ask, we put them to each AI platform every week through Dmetric, our own brand intelligence platform, and we write down which companies get named. That table is the report. Everything on this page exists to move the numbers in it.

how an ai assistant chooses who to cite
1A buyer types a question"Best DPDP compliance platform for a 50-person startup?"
2The model searches the live webBing or Google index plus its own crawler. If your robots.txt or CDN blocks GPTBot, you are out at this step.
3Candidate pages are weighedClear entity, a direct answer near the top, structured data, a recent date, and other sites saying the same thing about you.
4An answer is written from 3 to 8 sourcesRetrieve, then generate. The loop we build in every RAG project.
5Companies are named, pages are citedThe only placement that counts. We record it every month.
FILE 02 / PROOF OF WORK

AEO work we have already done on decipherconsultancy.in

Before we sold this, we did it to our own site. You can check each item in a browser in under a minute.

EXHIBIT A Crawler Access

Ten AI crawlers named and allowed in our robots.txt.

GPTBot, ChatGPT-User, ClaudeBot, anthropic-ai, PerplexityBot, YouBot, meta-externalagent, Applebot, Googlebot and Bingbot. A surprising number of Indian company sites block two or three of these without knowing, usually through a hosting firewall or a Cloudflare bot rule somebody switched on in 2023. Open /robots.txt on this site and compare it with yours.

EXHIBIT B Machine-Readable Site

llms.txt, llms-full.txt and a blog feed written for language models.

A short company summary at /llms.txt, a page-by-page version at /llms-full.txt, and a blog feed in the same format. Each service page carries Organization, Service, FAQPage and BreadcrumbList schema. The FAQ text in the schema is identical to the FAQ text on the page, because models and Google both check.

EXHIBIT C Pilot In Public

Four of our own brands tracked with the same 60-question method.

We are running the same cycle we sell on Decipher, Dcomply, VakeelSaathi and RealZent, starting with Decipher's own site. Baselines are being recorded now. Once a brand has a full month of data we will publish its citation numbers here, including the months that go nowhere. We would rather show you our own graph than a borrowed case study.

4brands
60questions each
opennumbers, good or bad
why this sits inside an ai studio and not an ad agency
RetrievalWe build RAG systems50,000+ judgments indexed for VakeelSaathi
Operations12+ years running live sitesSchema, speed and crawl budget are routine tickets here
PublishingFluxeta and DpublishOur own content platforms, used daily
MeasurementDmetricOur brand intelligence platform: weekly AI scans, your own login
FILE 03 / WHAT THE AEO RETAINER COVERS EACH MONTH

Six workstreams in every AEO retainer.

Growth, Scale and Dominate all include the six below. The plan decides how many pages we touch, how many platforms we track and how much outreach we do.

WS-01

Buyer Question Research

Sixty questions a real buyer in your category puts to an AI: "best X for Y", "X vs Y", "how much does X cost in India", "how do I pick an X". We cover India plus whichever export markets you sell into, and we refresh the list every quarter because the questions drift.

This list is the scoreboard for the other five workstreams.

WS-02

Entity and Schema Work

One consistent description of your company, founding year, location and products across your site, LinkedIn, Google Business Profile, Crunchbase and the directories your industry uses. Organization, Product, Service, FAQPage, HowTo and Article schema that matches what a visitor can see.

A model that is unsure who you are will leave you out.

WS-03

Answer-First Pages

We rewrite your priority pages so the first 60 words answer the question, followed by a definition the model can quote, a table, dates and numbers. Where the AI currently cites a competitor's comparison, we write the comparison page and the "alternatives" page ourselves.

Pages per month set by plan after the baseline.

WS-04

Crawler Access and llms.txt

Unblocking AI crawlers at the firewall, CDN and robots.txt level. Writing and maintaining llms.txt and llms-full.txt. Fixing canonicals, render-blocking scripts and slow templates so the page we want cited can actually be fetched and read.

Finished in month one. Re-checked every month after that.

WS-05

Citation Building

Getting you onto the third-party pages the models already quote for your category: listicles, review sites, directories, trade publications, and Reddit or Quora threads where the question is being asked. Always from named accounts belonging to you or to us. We do not run fake profiles.

Named accounts only. Digital PR on the larger plans.

WS-06 SCOREBOARD

Weekly Citation Tracking

Every week Dmetric re-runs the 60 questions on ChatGPT, Claude, Gemini and Perplexity, with Google AI Overviews checked by hand, and logs which companies are named and which URLs are cited. You get your own login, citation share per platform against the baseline, the competitors still ahead of you, and a monthly written report of what we changed.

You see the dashboard. We do the work.

FILE 04 / HOW WE START AND HOW YOU PAY

Free check first. Plan after the baseline.

We quote after we have seen your baseline, because the right plan depends on how far behind you are, how many pages you have and which markets you sell into. Everything is prepaid monthly with no annual contract. Companies in the USA, UK and UAE are invoiced in US dollars from our Frisco, Texas office.

FREE

AI Visibility Check · 48 hours

Ten questions your buyers ask, run on four AI platforms through Dmetric. You get who is named instead of you and the three sites the AIs cite. No login, no card, no call required.

WEEK 1

Baseline and audit

Sixty questions locked and scanned, crawler, schema and entity audit of your site, and a 30-day fix list. Included in the first month of any plan.

MONTHLY

Growth, Scale or Dominate

The same six workstreams on every plan. Plans differ in pages per month, platforms tracked, citation outreach and how often we talk. Quoted after the baseline, prepaid monthly, cancel at any month end.

EXISTING

For existing Decipher clients

If we already run your application or servers, AEO is added to your current retainer at a reduced rate, because the technical fixes land on pages we maintain anyway.

REF-A AEO vs SEO at a glance
  • Goal. SEO wants a page-one ranking. AEO wants your name inside the written answer.
  • Unit of work. SEO works on keywords. AEO works on buyer questions and the entities that answer them.
  • Signals. SEO leans on links and depth. AEO leans on entity clarity, answer-first structure, schema and third-party mentions.
  • Measurement. SEO reports rank and clicks. AEO reports citation share per platform, then assisted conversions.
  • Overlap. Most of the technical work is shared. Good AEO improves your Google rankings as a side effect.
FILE 06 / FIELD MANUAL — AEO FAQ

Answer Engine Optimization questions we get on most calls.

What is Answer Engine Optimization (AEO)?
Answer Engine Optimization is the practice of making your website the source an AI assistant cites when it answers a buyer's question. ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews write a single answer and name a few companies inside it. AEO covers entity clarity, schema and llms.txt, answer-first page writing, and mentions on third-party sites the models already trust, so that your company is one of the names in that answer.
What is the difference between AEO and GEO?
Both terms describe the same job from different angles. AEO, Answer Engine Optimization, is about being the answer to a specific question. GEO, Generative Engine Optimization, is about being included whenever a generative model writes anything about your category. Most of the deliverables are shared, which is why we sell them as one service and one price.
How much do AEO services cost in India?
We quote after the free AI visibility check and the baseline, because the plan depends on how far behind you are and how many pages and markets you have. All plans are prepaid monthly with no annual contract. The first month includes the full sixty-question baseline and the site audit. Existing Decipher managed-operations clients get AEO added to their current retainer at a reduced rate. Companies in the USA, UK and UAE are invoiced in US dollars.
How do you measure whether AEO is working?
At the start we fix a list of 60 questions your buyers actually ask. Every week Dmetric, our own brand intelligence platform, puts the same 60 questions to ChatGPT, Claude, Gemini and Perplexity, and we check Google AI Overviews by hand, recording which companies are named and which pages are cited. You get your own login to see every answer. Your monthly report shows citation share per platform against the baseline, the competitors still ahead of you, what we changed, and your Google Search Console traffic alongside, because that is the number that pays for the work.
How long before we see results from AEO?
Technical fixes such as crawler access, schema and llms.txt show up within two to six weeks, because the AI platforms re-crawl often. Content and citation work usually moves the monthly numbers within 60 to 90 days. Since every month is compared with the recorded baseline, you see the direction early and can stop at the end of any month if it is not moving.
Do you guarantee that ChatGPT will recommend us?
No, and be cautious with anyone who does. No agency controls what a model writes. What we commit to is the work: all six workstreams delivered each month, the same 60 questions measured every week in a dashboard you can log into, and a month-to-month contract so you only continue while the numbers move. We also publish the tracking for our own brands, so you can judge the method before you pay for it.
Will AEO hurt our existing Google rankings?
No. Most AEO work is sound technical and content SEO: faster pages, clearer structure, accurate schema, better internal links and copy that answers the question at the top. Google AI Overviews reads the same signals. The changes that earn AI citations have improved ordinary rankings on every site we have applied them to. We do not use anything that risks a Google penalty, such as hidden text, doorway pages or fake reviews.
Why hire an AI development studio for AEO instead of an SEO agency?
Because the engine in Answer Engine is a retrieve-then-generate system, and that is what we build for clients every week. We have indexed more than 50,000 judgments for VakeelSaathi's legal research tool and run retrieval pipelines in production, so we know which page structures, entities and signals a model actually pulls into an answer. We have also operated live websites for more than twelve years, which means crawl budget, schema and page speed are everyday work for us rather than a new line of business.

Find out who the AI names instead of you.

Send us your domain and your category. Within 48 hours you get the free check: who the AI names instead of you and where it gets its facts. Then you decide whether to go further.

Last updated  /  Reviewed by Joginder Poswal, owner, Decipher Consultancy Services