You don't know if ChatGPT names you
A buyer asks an AI assistant for the best option in your category. It names three or four brands. Your SEO report cannot tell you whether you were one of them.
dmetric.in
Dmetric is a brand intelligence platform for Indian brands, built by Decipher. It shows whether ChatGPT, Gemini, Claude and Perplexity name your brand when buyers ask about your category, watches for lookalike domains, fake apps and scam ads that copy you, catches fraud leads and bad affiliate traffic, and measures what actually drove growth. Four areas, one login, priced in rupees, data hosted in India.
Marketing teams in India juggle a mention tool, an SEO tool, an analytics tool and an agency for takedowns, and still cannot answer four simple questions about their own brand.
A buyer asks an AI assistant for the best option in your category. It names three or four brands. Your SEO report cannot tell you whether you were one of them.
Lookalike domains, repackaged apps, cloned social handles and scam ads with your logo. By the time a customer complains, the money is already gone.
Form spam, fake leads and affiliates who claim sales they did not drive. Budget leaks into traffic that was never going to buy.
Every ad platform reports its own conversions. Last-click gives all the credit to the final ad. The CFO wants one number, and nobody has it.
Dmetric is India's brand intelligence platform, built and run by Decipher Consultancy Services. It covers four areas: Visibility (is anyone seeing your brand, including inside AI answers), Protection (is anyone abusing your brand), Trust (can you trust every click, lead and partner) and Growth (what is actually driving growth).
Each area stands on its own. Buy the one that solves today's problem and add the others later, on the same login, in the same workspace, on one bill. Visibility and Growth start with a 7-day free trial and no credit card. Protection and Trust run as managed services with a scoping call first.
Dmetric is also the measurement engine behind Decipher's Answer Engine Optimization service. Every AEO client gets a Dmetric login and sees the same weekly AI citation numbers we work from.
What each area of Dmetric does, in plain terms.
Weekly scans of ChatGPT, Gemini, Claude and Perplexity on the questions your buyers actually ask. See where you are named, your best rank, the sentiment, which URLs the AI cited and which competitors took the answer instead. Baseline on day one, 30-day trend, per-question drilldown and a one-page PDF scorecard. Plus media mention monitoring, share of voice, competitor ad monitoring, Article SEO Score and content decay alerts.
Five watchers: Domain Watch (4,000+ lookalike and typo domains checked daily), App Radar (Play Store and App Store impersonation), Handle Watch (cloned social accounts), Scam Ad Watch and a Takedown Desk. When an attack is found, the BrandShield desk prepares a signed evidence pack and routes the takedown across 12 legal channels. You approve.
Catch fraud leads in your forms, affiliates who claim sales they did not drive and ad creative that breaks the rules, before you pay for any of it. Tuned for India and aware of ASCI advertising guidelines.
A GA4 alternative with data hosted in India, multi-touch attribution, campaign scorecards, tracked proof links, click heatmaps, influencer campaign ROI and scheduled reports. One number per campaign that marketing and finance both accept.
From a D2C founder checking whether ChatGPT knows the brand to an agency reporting on twenty clients.
Find out whether AI assistants name you, which competitors they name instead, and what content would close the gap.
Track press mentions and share of voice, and show the board how coverage changes what AI assistants say about the brand.
The brands most often copied by fake apps, lookalike domains and scam ads. BrandShield finds them and runs the takedown.
Agency mode with white-label client portals, a managed client portfolio, client health scores and cross-client benchmarking.
The AI Visibility flow. No analyst, no agency, no API work needed.
Name, website, category, geography, other names people use for you, and your competitors.
Start from 20 category-shaped buyer questions in one tap, then add your own or let AI suggest more.
ChatGPT, Gemini, Claude and Perplexity, every week, with on-demand re-scans. The baseline is captured on day one.
See citation share, the competitor leaderboard and the questions you lose. Download the PDF or get it emailed monthly.
Tell us your brand, your category and your competitors. We'll show you Dmetric on your own data, starting with what ChatGPT, Gemini, Claude and Perplexity say about you today.
Fill out the form. Our team will reach out within one business day.
Tell us your brand, category and main competitors. We will start with what AI assistants say about you today. Our team will reach out within one business day.