Managed Operations for Media & Publishing in India

FILE 01 / THE PUBLISHING OPS PROBLEM

Your CMS goes down the moment a story blows up.

Your CDN bill grew 40% but pageviews only grew 12%. Your Core Web Vitals are quietly killing your Google traffic.

DIAGNOSIS A hard intersection

Media operations sit at a hard intersection: highly unpredictable traffic, revenue directly tied to page performance, ad tech that breaks in surprising ways, and Google Search sensitivity that costs you organic traffic when Core Web Vitals slip.

Managed ops for publishers is a specialty area. Generic DevOps agencies do not know header bidding. Cloud consultancies do not understand what a WordPress deploy at 8pm on a Sunday looks like. We have run this stack for Mint, Best Media Info, and other publishers for years.

PROOF Publisher clients we have operated for

Real names, real production systems

Media operations require trust and speed. Editorial teams cannot afford to wait 4 hours for a fix when a story is trending. These are publishers whose infrastructure we have kept running.

✓ Mint
✓ Best Media Info
✓ The Hoot
✓ Multiple regional publishers

FILE 02 / WHAT WE TAKE OWNERSHIP OF

Six areas of publisher operations we run

MED-01

CMS Uptime & Performance

WordPress, Drupal, custom Rails / Node builds. HA database configuration, Redis object cache tuning, opcode cache maintenance, plugin update testing before deploy. WordPress VIP-quality ops without VIP pricing.

SUB-1S PAGE LOAD TARGET

MED-02

CDN & Image Cost Optimization

Cloudflare, Fastly, Bunny, AWS CloudFront. Cache-hit rate tuning, image transformation pipelines (WebP / AVIF, on-the-fly resizing), WAF rules to keep bots off paid capacity. 20-35% typical bill reduction.

20-35% CDN COST CUT

MED-03

Ad-Stack Reliability

Google Ad Manager configuration, Prebid.js wrapper monitoring, fill-rate + CPM tracking per placement. When ad revenue drops, we know within an hour. Coordinate with revenue partners on integration issues so you do not have to.

AD REVENUE DROP DETECTION

MED-04

Breaking-News Surge Readiness

Pre-warmed caches, aggressive CDN config, database read-replica scaling on demand, pre-approved rollback procedures. For repeat events (elections, cricket, budget), event-specific playbooks refined each cycle.

10X TRAFFIC CAPACITY BUILT IN

MED-05

Core Web Vitals Maintenance

LCP, INP, CLS monitored per template. When a deploy regresses vitals, we flag it before Google notices. Ad-stack tuned for lazy loading and layout stability. Protects your organic traffic ranking.

DEPLOY-TIME VITALS GATES

MED-06

Paywall & Subscription Ops

Subscription CMS integration, paywall gating logic, payment gateway monitoring, meter-based access rules, entitlement checks at scale. Zero-downtime for paying subscribers is table stakes.

SUBSCRIBER-FIRST UPTIME

What would a 90-day audit find in your publisher stack? 15-min call. Tell us your CMS (WordPress, Drupal, custom), monthly pageviews, CDN spend, top pain areas. We come back with an audit scope and a 90-day transformation roadmap in 48 hours.

Chat with Deci

FILE 03 / PRICING TIERS

Fixed monthly retainers by pageview tier

Every tier includes Ops Pod time, monitoring infrastructure, and monthly reviews. Enterprise adds a dedicated pod and election / event playbooks.

DISCOVERY

Ops Audit

FREE (one-time, 90 days)

✓ 90-day audit of monitoring + CMS performance
✓ CDN cost audit + optimization plan
✓ Ad-stack reliability review
✓ Core Web Vitals baseline

Start with audit

FOUNDATIONAL

Regional Publisher Ops

₹90,000/mo

✓ Business-hours monitoring + response
✓ CMS ops + weekly reports
✓ Basic CDN cost management
✓ 15 dev hours/mo included
✓ Suits: under 1M monthly pageviews

Get pricing details

STANDARD · Most popular

Full 24/7 Media Ops

₹1,40,000/mo

✓ 24/7 on-call rotation
✓ Breaking-news surge readiness
✓ CDN cost optimization (20-35% typical)
✓ Ad-stack reliability monitoring
✓ Core Web Vitals maintenance
✓ 30 dev hours/mo included
✓ Suits: 1-20M monthly pageviews

Chat with Deci

ENTERPRISE

National Publisher Ops

₹2,75,000+/mo

✓ Dedicated ops pod (named engineers)
✓ Election / event playbooks
✓ Multi-region HA architecture
✓ Sub-15-min MTTR
✓ Custom dev-hours envelope
✓ Suits: 20M+ monthly pageviews

Talk to us

The full operations framework, AI-enhanced ops, onboarding and engagement model live on the parent page: Managed Application Operations

REF-A Parent & Related Services

REF-B Industry Playbooks

REF-C Product

Dpublish — our AI-first digital publishing product

FILE 05 / FIELD MANUAL — FAQ

Questions publishers ask on every call

What media-specific operational work do you handle?

CMS uptime (WordPress, Drupal, custom Rails / Node builds), CDN + image optimization (Cloudflare, Fastly, Bunny, AWS CloudFront), ad-stack reliability (Google Ad Manager, header bidding), Core Web Vitals maintenance, subscription paywall uptime, comment-system moderation infrastructure, and breaking-news traffic surge readiness. Basically everything except the editorial workflow.

Do you handle breaking-news traffic spikes?

Yes. Traffic surge readiness is a core specialty. Pre-warmed caches, aggressive CDN configuration, WAF rules to keep bots from eating capacity, database read-replica scaling, and pre-approved rollback procedures. For repeat-event publishers (elections, big cricket matches, budget day), we build event-specific playbooks that get refined each cycle.

Can you keep our CDN and image costs under control?

Yes. Publisher CDN bills often grow 30-50% faster than pageviews because of poor cache-hit rates and unoptimized images. We audit cache configuration, implement image transformation pipelines (WebP / AVIF, on-the-fly resizing), and tune WAF rules to keep bot traffic off your paid CDN. Typical savings: 20-35% on CDN bill within 60 days.

Do you maintain Core Web Vitals for SEO?

Yes. LCP, INP, CLS monitored per template continuously. When a deploy regresses vitals, we flag it before Google notices. Ad-stack (a common CWV killer) tuned for lazy loading and layout stability. This directly protects your organic traffic since Google uses CWV as a ranking signal.

Can you support WordPress VIP-style operations without VIP pricing?

Yes. We deliver WordPress-VIP-equivalent operational quality (24/7 monitoring, edge caching, HA database, code review discipline, security patching) at a fraction of the cost. Ideal for publishers who need enterprise reliability but not enterprise vendor markup. Works with your existing WP hosting or we help migrate to a leaner setup.

What about ad-stack and header-bidding reliability?

Google Ad Manager configuration, header-bidding wrapper (Prebid.js) monitoring, ad partner integrations, fill-rate + CPM monitoring per placement. When ad revenue drops, we know within an hour and often before your commercial team does. Coordinate with your revenue partners on integration issues instead of you having to escalate.

Keep your CMS up when the story breaks

Book a 15-min call. Tell us your CMS, monthly pageviews, CDN spend. We'll walk you through a 90-day audit scope with a projected transformation roadmap.

Chat with Deci Request Ops Audit →